ASEAN Policy Architect · International Development Consultant · Global AI Ambassador
Former Head of ASEAN's Competition, Consumer Protection & IPR Division at the ASEAN Secretariat (2019–2022). Admitted Advocate & Solicitor, Supreme Court of Singapore (1990).
Over 35 years shaping Southeast Asia's regulatory landscape — author of landmark ASEAN instruments including the ASEAN Consumer Empowerment Index (2020) and ASEAN Guidelines on Consumer Impact Assessment (2022).
Principal Consultant at PublicPolicyAsia Advisors. Open to international development, program evaluation and public policy consultancy engagements worldwide, including consortium bids.
Core Competencies
Deep insider knowledge of ASEAN Secretariat operations, ASEAN Economic Community frameworks, ACCP processes, and regional coordination mechanisms across all 10 member states. Author of the ASEAN Consumer Empowerment Index (ACEI) and Consumer Impact Assessment (CIA) Guidelines.
Led ASEAN's Competition, Consumer Protection & IPR Division. Directed the AANZFTA Competition Law Implementation Program (CLIP). Presented at the 8th UN Conference on Competition & Consumer Protection. Spoke at the 33rd ASEAN Roundtable at ISEAS.
Global AI Ambassador, Global Council for Responsible AI (GCRAI). Founded Singapore Chapter of GCRAI (2025). Speaker at ISEAS-CIIS China-ASEAN AI Cooperation Symposium. Specialist in digital economy regulation, data governance, responsible AI, and platform regulation.
Lead ESG Consultant (ASEAN) at PublicPolicyAsia Advisors. Expert on ASEAN ESG regulation, net-zero roadmaps, sustainable finance frameworks, green economy transitions, and investor mandates across Southeast Asia. Featured in The Star (January 2026).
Mixed-methods evaluations aligned to DFAT standards. Engaged on APSP (ASEAN-Australia Political Security Partnership) evaluation with Dr Yuka Ando. OECD/DAC methodology, stakeholder consultations, thematic analysis, and policy-relevant reporting.
Head of IPR Division, ASEAN Secretariat. Represented ASEAN at the 9th ASEAN-Japan Heads of IP Offices Meeting (Tokyo, 2019). Speaker at ASEAN Intellectual Property Offices Symposium 2019. Co-presenter at Singapore-WIPO Third Country Training Programme (HIPOC, 2019).
Professional Journey
International Presence
Invited speaker, panellist, and keynote presenter at major international forums spanning the UN, ASEAN, WIPO, ISEAS, and bilateral government events across Asia and beyond.
Thought Leadership & Landmark Instruments
Consulting Engagements
International development evaluations, policy advisory, and competitive bids — often in consortium with global development consultancies. Strong track record with DFAT, TAF, GIZ, ACCC, WIPO, UNCTAD, and the ASEAN Secretariat.
Independent mixed-methods evaluation of ASEAN-Australia political-security cooperation. Competitive bid win. Designed evaluation framework aligned to DFAT evaluation standards: desk review, quantitative stakeholder surveys, in-depth interviews, focus group discussions, thematic analysis, and triangulation. Phased delivery: Evaluation Plan (June–July 2024) → Data Collection & Analysis (July) → Draft Report (August) → Final Report (August 31) → Presentation to DFAT and TAF.
Multi-phase competition law capacity building across ASEAN member states under the AANZFTA framework. Led by Looi in collaboration with ACCC Chair Rod Sims at the Brisbane Retreat. Reviewed competition fundamentals in the context of the Fourth Industrial Revolution, big data, AI, and digital market regulation. Built legal capacity across 10 competition authorities.
Designed and implemented the first-ever ASEAN-wide consumer empowerment measurement index. Led multi-country survey methodology across 10 AMS (7,185 respondents, July 2019–April 2020). Composite index measuring consumer awareness, skills, and behaviours. Results fed into Myanmar's National Consumer Protection Programme and ASEAN's ASAPCP 2016–2025 implementation.
Developed first-of-its-kind regulatory impact assessment tool for consumer protection across ASEAN. Engaged expert stakeholder consultations across AMS, aligned frameworks with OECD, EU, and Canadian best practices. CIA Guidelines adopted by all 10 ASEAN Member States under ASAPCP 2025. Landmark regional policy instrument.
Policy reform advisory and evaluation expertise for Australia's Advanced Middle-Income Countries (AMICs) programme covering Malaysia and Thailand. Provided ASEAN specialist insights into reform progress, bilateral engagement frameworks, and policy sustainability. Programme evaluated 2021 and 2022 by DFAT-commissioned team.
Ongoing advisory on digital economy frameworks, AI governance, and ESG policy across ASEAN and CLMV nations. Services include regulatory gap analysis, cross-border e-commerce policy, data governance, fintech regulation, and investment climate advisory. Clients include government bodies, development institutions, and multinational corporations.
In the Field
Global Network
Extensive working relationships with international development agencies, multilateral bodies, bilateral governments, and global consultancies. Open to new consortium partnerships for competitive bids worldwide — as team lead, senior ASEAN specialist, or sub-contractor.
"I bring an unparalleled combination of legal expertise, insider ASEAN Secretariat knowledge, and international development consulting experience. I am open to consortium partnerships with global consultancies seeking a credible, experienced ASEAN specialist — as team lead, senior consultant, or strategic partner on competitive bids."
— Looi Teck Kheong, Principal Consultant, PublicPolicyAsia Advisors
Academic Excellence
Global Engagements
With over 35 years of unparalleled ASEAN expertise — from inside the ASEAN Secretariat to leading competitive bids for DFAT and TAF — I bring genuine insider knowledge, multilateral relationships, and a demonstrated record of delivering landmark policy instruments and rigorous evaluations.
I am particularly interested in consortium partnerships with international development consultancies for competitive bids in Southeast Asia, the Pacific, and beyond. Specialisms include program evaluation (DFAT/DAC standards), digital economy regulation, ESG policy, AI governance, consumer protection, competition law, and IPR.
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